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Writer's pictureHipHop87

Nas the A&R: From St. Louis Sensation to Music Industry Executive


Näsir HãmidBèŸKwähmaröK, better known as Nas the A&R, has carved out an impressive journey from the south side of St. Louis to the upper echelons of the music industry. Currently serving as Executive Vice President and A&R at Hooligans Music Group, Nas brings a wealth of experience and a unique perspective to his role.


Nas first made waves in the music scene under the moniker Yung Lounacy. His hit singles “Swag it Out,” “Bullshit,” “Bingo,” “Party Life,” and “Just Do It Big” not only captivated local audiences but also drew fans from beyond St. Louis, showcasing his ability to create music with broad appeal.


Throughout his performing career, Nas shared stages with industry heavyweights like Yo Gotti and numerous local St. Louis artists. A highlight of his journey was performing at the Super Jam held at the Hollywood Casino Amphitheater in Earth City, Missouri, during the summer of 2009. This experience, along with performances in St. Louis, East St. Louis, Illinois, and Atlanta, Georgia, honed his skills as a dynamic performer and songwriter.

Nas’s talents extend beyond his own artistry. His collaborative spirit and skill in co-writing for local artists further cemented his reputation as a versatile and invaluable asset to the music community.


The transition to his current executive role at Hooligans Music Group was a natural progression for Nas. His firsthand experience as an artist provides him with unique insights into the challenges and opportunities facing emerging talents. As Executive Vice President and A&R, Nas leverages this knowledge to nurture and guide new artists within the Hooligans Music Group family.


Nas the A&R’s journey from local sensation to industry executive exemplifies the power of passion, perseverance, and adaptability in the music business. His story serves as an inspiration to aspiring artists and industry professionals alike, demonstrating that with talent and dedication, one can successfully navigate the various facets of the music industry.

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